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Have you ever wondered why Israeli public relations always seems to be so appalling, then this book is written for you. To win the war of public opinion, Israel needs to proactively market itself as a product and not as an apology. This book will examine five rules for effectively advocating for Israel and will suggest a new model for Israeli public relations. If you are involved in advocating for Israel at college, school or the work place and have lacked the means to articulate a clear message, you are about to unravel the five rules for Israeli advocacy. This book is written in such a manner that it can be read either from cover to cover, in parts, or browsed for the juicy bits. It is based on the many seminars of Neil Lazarus, one of Israel's leading key note speakers on Israel advocacy. Neil speaks to over 35,000 people a year in over five countries. He helps train Israeli diplomats and official spokesman.
The has never been a book so timely. Discover how to argue the case for Israel, speak to the media,use media and more. New sections have been written to discuss fighting BDS, combating antisemitism and more.
The book is easy to follow with practical tips which will enable you to win any argument.

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Receive $20 off our effective public speaking course when you purchase our book

Free access to our Middle East in Crisis Course!!

You will discover:


How to defeat BDS

Why many classic forms of hasbara just are not effective.
How the Media distorts Israel's image
How to have an effective message and sound bite
How to set the agenda in any discussion.
Answers to common questions about Gaza
How to win any argument
How to prepare for an interview
and more....



Now available as an ebook